A pharmaceutical formulation
and its research invasis play important role in the young generation of
the pharmacy students because without seeing the process we don’t know
about the formulation and development of any medicine because of that a
industrial visit should be compulsory to the pharmacy students.
Pharmaceutical industry is a most diverse, R&D oriented,
hypercompetitive and knowledge sensitive industry. Competitive
intelligence (CI) is a process of ethically and systemic data gathering
from operating system to draw important business conclusions. Use of CI
for drawing important conclusions regarding present scenario and future
forecasting is very important and growth determining practice of
pharmaceutical industries. Intellectual property rights (IPR) is an integral part of the industry and IPR related information is freely available in public patent databases.
By analyzing patents company can derive important conclusion regarding
competitor’s R&D activities, quality of research, collaboration and
alliance and can convert this information to knowledge which can play
important role in taking future decisions. Present review is fully
focused on advent of IPR in getting very good information regarding
competitor’s strategies and tactics.
SOURCE: PHARMATUTOR.ORG
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